@article{ThalerHerbstMerz2018,
  author    = {Verena Sabine Thaler and Uta Herbst and Michael A. Merz},
  title     = {A real product scandal's impact on a high-equity brand},
  journal   = {Journal of Product \& Brand Management},
  series    = {a new approach to assessing scandal impact to assessing scandal impact},
  volume    = {27},
  number    = {4},
  pages     = {427 -- 439},
  doi       = {10.1108/JPBM-05-2017-1469},
  year      = {2018},
}