TY - BOOK A2 - Balderjahn, Ingo T1 - New developments and approaches in consumer behaviour research Y1 - 1998 UR - https://publishup.uni-potsdam.de/frontdoor/index/index/docId/23062 SN - 3-7910-1140-5 PB - Schäffer-Poeschel CY - Stuttgart ER -