@incollection{Balderjahn2015,
  author    = {Ingo Balderjahn},
  title     = {Entscheidungsorientierung im Sustainable Marketing Management},
  booktitle = {Sustainable Marketing Management : Grundlagen und Cases},
  isbn      = {978-3-658-02436-9 (print)},
  doi       = {10.1007/978-3-658-02437-6_8},
  year      = {2015},
}