@article{VoethHerbstLiess2013,
  author    = {Markus V{\"o}th and Uta Herbst and Frank Liess},
  title     = {We know exactly what you want the development of a completely individualised conjoint analysis},
  journal   = {International journal of market research},
  volume    = {55},
  number    = {3},
  pages     = {437 -- 458},
  doi       = {10.2501/IJMR-2013-038},
  year      = {2013},
}