@article{KoesterMattHess2020,
  author    = {Antonia K{\"o}ster and Christian Matt and Thomas Hess},
  title     = {Do all roads lead to Rome?},
  journal   = {Business and Information Systems Engineering},
  series    = {exploring the relationship between social referrals, referral propensity and stickiness to video-on-demand websites},
  volume    = {63},
  pages     = {349 -- 366},
  doi       = {10.1007/s12599-020-00660-1},
  year      = {2020},
}