@inproceedings{BenderFabianHauptetal.2018,
  author    = {Benedict Bender and Benjamin Fabian and Johannes Haupt and Tom Neumann},
  title     = {Track and Treat},
  booktitle = {Twenty-Sixth European Conference on Information Systems (ECIS 2018)},
  series    = {usage of e-mail tracking for newsletter individualization},
  url       = {https://aisel.aisnet.org/ecis2018_rp/59},
  year      = {2018},
}