TY  - JOUR
A1  - Brünker, Felix
A1  - Marx, Julian
A1  - Mirbabaie, Milad
A1  - Stieglitz, Stefan
T1  - Proactive digital workplace transformation
T2  - Journal of information technology
N2  - Digital transformation fundamentally changes the way individuals conduct work in organisations. In accordance with this statement, prevalent literature understands digital workplace transformation as a second-order effect of implementing new information technology to increase organisational effectiveness or reach other strategic goals. This paper, in contrast, provides empirical evidence from two remote-first organisations that undergo a proactive rather than reactive digital workplace transformation. The analysis of these cases suggests that new ways of working can be the consequence of an identity change that is a precondition for introducing new information technology rather than its outcome. The resulting process model contributes a competing argument to the existing debate in digital transformation literature. Instead of issuing digital workplace transformation as a deliverable of technological progress and strategic goals, this paper supports a notion of digital workplace transformation that serves a desired identity based on work preferences.
KW  - digital transformation
KW  - digital workplace transformation
KW  - remote-first
KW  - identity theory
Y1  - 2023
UR  - https://publishup.uni-potsdam.de/frontdoor/index/index/docId/62808
SN  - 0268-3962
SN  - 1466-4437
PB  - Sage Publishing
CY  - London
ER  -