TY  - JOUR
A1  - Balderjahn, Ingo
A1  - Mennicken, Claudia
T1  - Implications of managers risk perception for the development of ecological marketing strategies : theoretical framework and empirical results
Y1  - 1996
UR  - https://publishup.uni-potsdam.de/frontdoor/index/index/docId/25663
ER  -