@article{WangXieTiberiusetal.2023,
  author    = {Nan Wang and Wenxuan Xie and Victor Tiberius and Yong Qiu},
  title     = {Accelerating new product diffusion},
  journal   = {Journal of retailing and consumer services},
  series    = {how lead users serve as opinion leaders in social networks},
  volume    = {72},
  doi       = {10.1016/j.jretconser.2023.103297},
  year      = {2023},
}