@inproceedings{SchoendienstKulzerGuenther2012,
  author    = {Valentin Sch{\"o}ndienst and Florian Kulzer and Oliver G{\"u}nther},
  title     = {Like versus dislike},
  booktitle = {International Conference on Information Systems : (ICIS 2012)},
  series    = {How Facebook's like-button influences people's perception of product and service quality},
  pages     = {439 -- 454},
  url       = {http://www.scopus.com/inward/record.url?eid=2-s2.0-84886484949\&partnerID=MN8TOARS},
  year      = {2012},
}