@article{BalderjahnGloecknerPeyer2010,
  author    = {Ingo Balderjahn and Alexandra Gl{\"o}ckner and Mathias Peyer},
  title     = {Die LOHAS im Kontext der Sinus-Milieus},
  journal   = {Marketing review St. Gallen : die neue Thexis-Marketingfachzeitschrift f{\"u}r Theorie und Praxis},
  volume    = {27},
  number    = {5},
  pages     = {36 -- 41},
  doi       = {10.1007/s11621-010-0076-8},
  year      = {2010},
}