@article{MaiHoffmannBalderjahn2021,
  author    = {Robert Mai and Stefan Hoffmann and Ingo Balderjahn},
  title     = {When drivers become inhibitors of organic consumption},
  journal   = {Journal of the Academy of Marketing Science},
  series    = {the need for a multistage view},
  volume    = {49},
  pages     = {1151 -- 1174},
  doi       = {10.1007/s11747-021-00787-x},
  year      = {2021},
}