TY  - JOUR
A1  - Fischer-Preßler, Diana
A1  - Marx, Julian
A1  - Bunker, Deborah
A1  - Stieglitz, Stefan
A1  - Fischbach, Kai
T1  - Social media information governance in multi-level organizations
T2  - Information and management
N2  - Strategic social media use positively influences organizational goals such as the long-term accrual of social capital, and thus social media information governance has become an increasingly important organizational objective. It is particularly important for humanitarian nongovernmental organizations (HNGOs), whose work relies on accurate and timely information regarding socially altruistic behavior (donations, volunteerism, etc.). Despite the potential of social media for increasing social capital, tensions in governing social media information across an organization's different operational levels (regional, intermediate, and national) pose a difficult challenge. Prominent governance frameworks offer little guidance, as their focus on control and incremental policymaking is largely incompatible with the processes, roles, standards, and metrics needed for managing self-governing social media. This study offers a notion of dynamic and co-evolutionary process management of multi-level organizations as a means of conceptualizing social media information governance for the accrual of organizational social capital. Based on interviews with members of HNGOs, this study reveals tensions that emerge within eight focus areas of accruing social capital in multi-level organizations, explains how dynamic process management can ease those tensions, and proposes corresponding strategy recommendations.
KW  - social media
KW  - social capital
KW  - information governance
KW  - dynamic and co-evolutionary process management
Y1  - 2023
UR  - https://publishup.uni-potsdam.de/frontdoor/index/index/docId/60833
SN  - 0378-7206
SN  - 1872-7530
VL  - 60
IS  - 7
SP  - 1
EP  - 18
PB  - Elsevier Science
CY  - Amsterdam
ER  -